The fact that the US has opened its doors to host the International Indian Film Academy (IIFA) Weekend and Awards is testimony to the growing awareness about Indian cinema in that side of the world, says veteran actor Anil Kapoor, who has wide experience of both Bollywood and Hollywood.
The 15th edition of IIFA, a four-day event which celebrates the grandeur and glitz of Hindi cinema, will be held in Tampa Bay in Florida this April. Preparations are on in full swing to make the stars feel at home and to bring fans closer to their big screen idols.
Anil, who was here recently to spread a word about the event and who was accompanied by his team to scout for locations for the shooting of ‘Saat Hindustanis’, his next movie production here, believes that there’s a “sense of business” in everything that happens in the US.
“One of the reasons that IIFA is happening in the US is because there is awareness about Indian cinema, which is popularly identified here (in the US) as Bollywood,” Anil told us in an interview. Read more on msn.
Anil Kapoor: US now aware of Indian cinema, its reach
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