China dashes Hollywood's hopes for greater access in 2014

The Hollywood Reporter cited a source last week saying the country’s film bureau was mulling increasing Hollywood’s quota in China to 44 from the current 34 films it allows each year.

U.S. studios have been taking steps to appeal to the fast-growing Chinese box office, which hit 21.8 billion yuan last year. Production companies like Viacom Inc’s Paramount Picture and DreamWorks Animation SKG Inc have hired Chinese actors and set up co-productions with Chinese firms to make inroads in the mainland market.

But China’s often draconian film regulators hold a tight grip over the market, controlling the inflow of foreign films in order to protect the box office share of domestic ventures. Read More On MSN

China dashes Hollywood's hopes for greater access in 2014